For the BAR-S Hotdogs: Iconic Summer Mashup parody music video commercial, I created graphic elements including band logos, grungy backgrounds, posters, and other visuals used throughout the video and campaign. Designed to blend a gritty, rock-inspired aesthetic with Bar-S branding, the project helped drive major engagement—over 2 million music video views across social platforms and an additional 3 million from food influencer content. The campaign wrapped in September 2023, but not before it earned a few air guitar solos of our own.